diff --git a/compiler/rustc_codegen_gcc/src/builder.rs b/compiler/rustc_codegen_gcc/src/builder.rs
index 45738068509..7c52cba096b 100644
--- a/compiler/rustc_codegen_gcc/src/builder.rs
+++ b/compiler/rustc_codegen_gcc/src/builder.rs
@@ -1725,16 +1725,6 @@ impl<'a, 'gcc, 'tcx> BuilderMethods<'a, 'tcx> for Builder<'a, 'gcc, 'tcx> {
     fn fptosi_sat(&mut self, val: RValue<'gcc>, dest_ty: Type<'gcc>) -> RValue<'gcc> {
         self.fptoint_sat(true, val, dest_ty)
     }
-
-    fn instrprof_increment(
-        &mut self,
-        _fn_name: RValue<'gcc>,
-        _hash: RValue<'gcc>,
-        _num_counters: RValue<'gcc>,
-        _index: RValue<'gcc>,
-    ) {
-        unimplemented!();
-    }
 }
 
 impl<'a, 'gcc, 'tcx> Builder<'a, 'gcc, 'tcx> {
diff --git a/compiler/rustc_codegen_llvm/src/builder.rs b/compiler/rustc_codegen_llvm/src/builder.rs
index f4463e037c9..8702532c36e 100644
--- a/compiler/rustc_codegen_llvm/src/builder.rs
+++ b/compiler/rustc_codegen_llvm/src/builder.rs
@@ -1165,17 +1165,6 @@ impl<'a, 'll, 'tcx> BuilderMethods<'a, 'tcx> for Builder<'a, 'll, 'tcx> {
         self.call_lifetime_intrinsic("llvm.lifetime.end.p0i8", ptr, size);
     }
 
-    #[instrument(level = "debug", skip(self))]
-    fn instrprof_increment(
-        &mut self,
-        fn_name: &'ll Value,
-        hash: &'ll Value,
-        num_counters: &'ll Value,
-        index: &'ll Value,
-    ) {
-        self.call_intrinsic("llvm.instrprof.increment", &[fn_name, hash, num_counters, index]);
-    }
-
     fn call(
         &mut self,
         llty: &'ll Type,
@@ -1645,6 +1634,18 @@ impl<'a, 'll, 'tcx> Builder<'a, 'll, 'tcx> {
         kcfi_bundle
     }
 
+    /// Emits a call to `llvm.instrprof.increment`. Used by coverage instrumentation.
+    #[instrument(level = "debug", skip(self))]
+    pub(crate) fn instrprof_increment(
+        &mut self,
+        fn_name: &'ll Value,
+        hash: &'ll Value,
+        num_counters: &'ll Value,
+        index: &'ll Value,
+    ) {
+        self.call_intrinsic("llvm.instrprof.increment", &[fn_name, hash, num_counters, index]);
+    }
+
     /// Emits a call to `llvm.instrprof.mcdc.parameters`.
     ///
     /// This doesn't produce any code directly, but is used as input by
diff --git a/compiler/rustc_codegen_ssa/src/traits/builder.rs b/compiler/rustc_codegen_ssa/src/traits/builder.rs
index c0c1085e949..50a51714146 100644
--- a/compiler/rustc_codegen_ssa/src/traits/builder.rs
+++ b/compiler/rustc_codegen_ssa/src/traits/builder.rs
@@ -437,14 +437,6 @@ pub trait BuilderMethods<'a, 'tcx>:
     /// Called for `StorageDead`
     fn lifetime_end(&mut self, ptr: Self::Value, size: Size);
 
-    fn instrprof_increment(
-        &mut self,
-        fn_name: Self::Value,
-        hash: Self::Value,
-        num_counters: Self::Value,
-        index: Self::Value,
-    );
-
     fn call(
         &mut self,
         llty: Self::Type,